The hottest and most effective marketing of the 21st century is visual content marketing. Our demographic target market lives on the internet and statistics show Gen Z and Millenials check their mobile phone every hour, while Generation X can go a few hours before picking up that phone or checking the laptop.
Facebook has 2 billion active users and 90% of social media users check their Facebook page at least once a day. Ours ads on Facebook need to be interactive and attention grabbing or users will scroll on by and not look back. Instagram has 49% of the market and is catching steam fast with stories and video tools. Instagram is where you find the people you want to know and is a new market whereas Facebook is normally a friend of a friend. Once you've covered Facebook your message is going to stall and your target market ends because once enrolled it's time to move your message.
The days of calling and flyers miss the mark and our patients don't have that time. Our fighters live minute by minute and so much we. Our success is dependent on donations. Creating a message of value is our objective otherwise none of efforts will succeed if we can't reach our target demographic market.